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The blog

Notes from the workbench.

What we've learned building, shipping and maintaining real sites. Written by the founders, published when we actually have something to say.

E-commerce · Case notes6 min read

What we learned shipping order-ahead for a real coffee shop

We designed and built the online ordering system a working cafe runs every day. Here are the lessons that only showed up after real customers and real tickets arrived.

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Ownership · Guides5 min read

Own your website: the 7-point anti-lock-in checklist

Thousands of business owners are renting websites they think they own. Run these seven checks to find out which one you are, and how to fix it before it costs you.

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Pricing · Strategy6 min read

What a website actually costs in 2026 (and why the cheap one costs more)

Quotes for the same site can range from $500 to $50,000. Here's an honest breakdown of what you're actually paying for at each level, and where the hidden bills hide.

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