You approve the structure before we write a word.
Seven stages, an approval gate at every one, and nothing begins until you've signed off on what came before. Here's exactly how a project runs.
Seven stagesa gate at every onea private portal from day one
Discovery & Research
We review your onboarding in full, audit 3 to 5 competitors, and define your offer, audience, and the one outcome that matters. Strategy gets pinned in your Slack channel before anyone touches a layout.
You get: Brand notes, competitor insights, and messaging angles
Strategy & Structure
We lock the single primary goal of the site, build the sitemap, and map every page's intent and calls to action.
Approval gate: You approve the structure before we write a word.
You get: Sitemap and page-by-page structure
Copywriting
Conversion-focused copy written around your audience, offer, and objections. Headlines, subheads, body, and CTA placement, page by page.
You get: Full website copy draft
Design
Wireframes first, to lock layout and hierarchy, then high-fidelity visual design in your brand. All in Figma.
Approval gate: Wireframes are signed off before visual design begins.
You get: Wireframes, then polished designs
Development
We build in your CMS: fast, fully responsive, and SEO-ready, with a staging link so you can watch it come to life.
You get: A live staging site link
QA & Revisions
Cross-browser and mobile testing, every form and link checked, and speed tuned until it's razor sharp.
Approval gate: Your written go-ahead is required before launch.
You get: A tested, polished staging site
Launch & Handoff
Domain, SSL, and final backups, then we go live and walk you through everything so you own it with confidence.
You get: Live site, admin access, and a handoff walkthrough
Approval gates
No stage starts until you've signed off on the one before it.
Two feedback rounds
Consolidated feedback per phase, so changes never drip in endlessly.
Focused scope
Big new ideas become their own phase, so your launch never slips.
Your whole project, in one calm place.
The moment your project kicks off, you get a login, not a status meeting. Everything below lives in your private portal from day one.
Live project timeline
Watch your project move phase by phase in real time, so you always know what's done and what's next.
One-click approvals
Review and sign off on designs and deliverables right in the portal. No more buried email threads.
Invoices & payments
Every invoice in one tab, with online payment and a clear schedule tied to milestones.
Your file library
Designs, brand assets, and documents, all organized and a click away whenever you need them.
Meeting notes
Recaps, decisions, and action items after every call, so nothing gets lost or misremembered.
Activity feed
A running log of everything happening on your project. Total transparency, zero guesswork.
A partner in your corner, not a vendor.
24/7 Slack support
A shared Slack channel from day one, with genuine round-the-clock responses. Real answers from the founders, not ticket numbers.
A Monday update, every week
On top of 24/7 Slack, every Monday you get a short written update: what shipped last week, and what's happening this week.
You're never the first to ask
If you're wondering where things stand, we've already failed. Between your portal and our updates, you stay ahead of it.
Direct founder access
You work with Ethan and Trevor directly. No account managers, no hand-offs to juniors.
Senior hands only
The people who pitch your project are the people who design and build it. Always.
A long-term partner
We don't disappear at launch. We stay on to optimize, grow, and keep shipping as your business scales.