Moose Ridge Coffee Co. · Idaho Falls
People drive across town for this coffee.
Their website made it look like everywhere else.
It was making a promise it couldn’t keep. Not on purpose. No one ever means to.
So we went looking for what was actually true.
The investigation
Never checked against a real sale.
Borrowed from the café, not the merch.
A code that never sent.
A policy that didn't exist.
The clearest promise was a discount the site swore on nearly every page: 10% off your first order. We set out to honor it.
Subscribers who’d earned the code
We almost solved the wrong problem.
Every badge, every promise, every star had to earn its place.
The website had an opinion.
The badge followed the truth.
The redesign wasn’t a decision. It was a consequence.
Claims we couldn't stand behind, gone.
One drink, one card. Not two.
Two carts that finally say what they are.
None of it matters if the shop doesn’t look as good online as it does in person.
Then we made it beautiful.
Good design doesn’t decorate the truth. It reveals it.
Kim & Beau · Moose Ridge Coffee Co.
“Working with OhDigital felt like they actually got Moose Ridge. The site feels like walking into our shop, and now folks can order our coffee from anywhere. It looks like us, and it finally works like a real business.”
+58% online orders. 240+ coffee club members. 0.8s avg. load time. Measured on Square and on the live site.
We didn’t make Moose Ridge look bigger. We made people understand why they already loved it.
Have a business people love that the internet doesn’t understand yet?
Start a conversation